To provide all existing and future clients with a World-Class standard of service and quality, whilst upholding our reputation for developing long-term customer relationships based on the cornerstones of honesty, integrity and professionalism.

Despite being one of the largest suppliers in the market, customer service, quality control and value are our true testimonial over the past 25 years.

Our focus of high volume, low margin, and low cost distribution is essential to our price and quality competitiveness.

We are committed to BEE and involvement and empowerment of our employees.

    It is the primary objective of AFRICAN CELLAR SUPPLIERS to

  • provide customers with a professional, loyal service that includes safe products;
  • actively promote the philosophy that product safety, quality and customer satisfaction are achieved by the involvement and commitment of all employees;
  • invest in ongoing training and motivation of staff to realize the importance of their contributions and by the provision of adequate resources;
  • encourage participation through proactive communication throughout all levels of the organization, amongst suppliers, contractors and customers;
  • adhere to the applicable legislation and statutory requirements, as well as any customer specific requirements;
  • verify and review the continued adequacy; suitability and effectiveness of implemented systems at periodic intervals;
  • commit to the improvement of managerial and technical skills, which will contribute to the objectives of the Company in ensuring that direct quality costs are offset by reductions in losses, defects and wastage;
  • maintain the status as a company that is socially responsible and that practices due diligence at all times.